Scope
Narrow on purpose.
I work one sector at a time, because the whole thing depends on knowing what the people on the list actually care about. Right now that sector is building services.
SUITABLE
NOT SUITABLE
Sole traders · domestic-only work · anyone who wants a high volume of low value leads. I would rather tell you now than three months in.
Method
Four things. You only touch the last one.
01
I build the list
From Companies House filing data, not a bought database. Filtered to your sector, size and region, then every domain and contact verified before a single email is written. Typically 400 to 600 new companies a month.
02
I build the infrastructure
Separate domains and inboxes, authenticated and warmed for three weeks before the first real email goes out. Your own domain never sends and never carries the risk.
03
I write and run the sequence
Four touches, plain text, written to read like it came from a person, because it did. Twenty-five to thirty emails per inbox per day, no more. Every opener references something specific about the company.
04
Replies come to you
Interested replies arrive in your inbox with a short note on who they are and what they said. The not-nows, the wrong people and the unsubscribes I handle without asking you.
Detail: the email
This is the format. Not a sample of a template.
company + main contractor
Hi first name,
Noticed company has done a fair bit of the M&E on main contractor's fit-outs over the past couple of years.
Asking because most firms your size end up with two or three main contractors feeding them repeat work and nothing coming in from anywhere else. Fine right up until one of them slows down.
Would it be daft to send over a short list of contractors in region putting M&E packages out at the moment?
Magnus
Most agencies will not show you what they send. It also means I have no open rates to show you, and I would not trust them anyway — Apple and Gmail open messages nobody ever read. I report replies, and after that, meetings held.
Rates
Written down, because you were going to ask.
A guaranteed number of qualified meetings in the first ninety days of sending — sized to your patch — or month four is free.
Qualified means the decision maker, who turned up, stayed at least fifteen minutes, and was not ruled out on budget or region before the call. One reschedule still counts. If it does not meet that, it does not go on the invoice.
The number is not a sales script — it comes from how many companies that actually buy your kind of work exist near you — contractors, developers, landlords, facilities managers — vetted from Companies House data so the count isn't padded with shell companies. Dense patch, higher number, capped at eight. Thin patch, honest smaller number. Too thin, and I will tell you instead of taking your money. The ninety days start when the first email goes out, after two to three weeks of warm-up that I will not skip to look faster.
Check your patch
Counts active UK limited companies and LLPs in commercial construction and building development (Companies House, aggregated by postcode district). Travel times are approximate, based on straight-line distance. Your postcode is only used to look up coordinates and is not stored.
What I do not do
The list that costs me something.
Not by me, and nobody on your team gets handed a list of numbers either.
You see all four emails and a handful of real examples before the first one sends.
Same day, not within the ten working days the law allows. Your name is on these emails, not mine.
If it is not working you should be able to stop, and a contract that stops you is a contract protecting the wrong person.
Who you are dealing with
Magnus Skovgaard
I am based in Denmark and work with UK firms only. You deal with me from the first email to the last invoice. Not a promise about service — there is simply nobody else here.
Before this I built and shipped two iOS apps on my own. That is where the habit comes from: the lists, the sequences and the reply handling all run on software I wrote, which is the only reason one person can do this at the volume it needs.
Registered in Denmark as Skovgaard Systems, CVR 46488776. Profile on LinkedIn. Check either before you reply to anything.
Questions people ask
How much does it cost?
GBP 750 to set up, then GBP 2,000 a month on a three month minimum. The monthly fee starts when the first campaign email is sent, not when you sign, so there is no charge during the two to three weeks of setup and inbox warm-up.
How long before I get any meetings?
Two to three weeks of setup and warm-up before anything sends, then the first replies usually arrive within days of sending starting. The guarantee is a written number of qualified meetings within ninety days of the first email going out, sized to how many target companies actually exist in your area. Anyone promising meetings in week one is describing something that cannot happen, because new sending domains have to be warmed before they land in inboxes.
How is the guarantee calculated?
From data, not from a sales script. The pool is the number of active UK companies that buy mechanical and electrical work near you — main contractors, developers, landlords, facilities managers and estates — vetted from Companies House data so shell companies don't inflate it. A conservative share of that pool becomes the guaranteed number of qualified meetings, capped at eight per ninety days. If your area is too thin to support a guarantee worth signing, the calculator says so instead of inventing a number.
What counts as a qualified meeting?
A scheduled conversation with a named decision maker at a company matching the target profile agreed in writing, who knew what the meeting was about, turned up and stayed at least fifteen minutes. A rescheduled no-show counts once, when it is held. Anything that does not meet that does not go on the invoice.
Whose name is on the emails?
Yours. Emails go out in the name of a real person at your company, from separate sending domains registered for the campaign, so your own domain is never used and never at risk. A buyer wants to hear from a contractor, not from an agency. You approve all four emails and a set of real examples before anything sends.
Is cold email legal in the UK?
Yes, for business recipients. UK PECR contains a corporate subscriber exemption covering limited companies and LLPs, provided the sender is identifiable, a postal address is included and opt-outs are honoured. Sole traders and personal addresses need consent, so they are excluded from the lists entirely. Opt-outs are actioned the same day rather than within the ten working days the law allows.
Who is this for?
UK registered limited companies and LLPs in mechanical, electrical, building services or commercial construction, roughly 10 to 250 staff, working on projects worth GBP 25,000 and up. It is not for sole traders, domestic-only work, or anyone who wants a high volume of low value leads.
Can I stop if it is not working?
After the three month minimum, yes, with fourteen days written notice. The three months are counted from the first campaign email sent, not from signing. If the guarantee is missed, month four is free.